You’ve most likely seen countless ads on posters, billboards, and websites for as long as you can remember. On those ads you see words, and that’s what is called the copy. The professional who created those lines is called a copywriter. It does seem like an easy job for people who like to write, so it’s not surprising if you want to become one. However, even if you think you know how to become a copywriter it’s not going to be easy unless you work hard at it.
The Traditional Start of a Copywriting Career
In the old days, you had to join an advertising and marketing company to become a copywriter. You can still do this, of course, though you need the proper credentials. You have to possess a suitable college degree in a related field. You can major in marketing, advertising, English, communications, journalism, or creative writing. Then you can apply to an advertising company where you’ll get additional training. Each advertising company tends to have its own principles on what makes for good copy.
As a copy writer, you can then supply the text for many different types of advertising and marketing materials: